Having a great-looking, working website is only the start of a successful one. Online content is what keeps a website alive, the lifeblood of your online profile. Sometimes articles can come at you 5 or 6 at a time hourly, and sometimes you must search and be pro-active in finding news for your website on a daily basis. regardless, a website is only as good as it's content, and a stagnant site with no updates can kill your site after a week or so, as people's time online is at an ever increasing premium. Creating interesting articles, with all associated media, such as high quality images and engaging writing will keep your posts interesting and eye-catching, which will in turn keep your website alive and vibrant.